Party Trade Program

For the Blue Point trade program of 2023, Annie March and I had a blast brainstorming the look and feel of this “party.” I then conceptualized and illustrated the final compositions to promote the trimester program throughout the year: House Party, Boat Party & Dinner Party. I had an "aha" moment illustrating Toasted Lager as a crushed can, as it resonates with the sessionable flavor profile of the beer. This look and feel was adopted into Blue Point branding and used for future events and aesthetics, such as the 2024 program “Locals Get Toasted.”