Blue Point's 25th Birthday Babaloo

In 2023, Blue Point turned 25! The objective was to create playful “birthday party” branding that tied back to the brand’s Toasted Lager aesthetic, as Toasted was the OG beer. I wanted to make sure this branding was flexible enough to use all year on a variety of promotional materials and merchandise. This included the birthday cake, “25” candles, Birthday Babaloo event branding (including stage banners, tickets, and social posts), and of course, a custom Blue Point logo.