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Beer Packaging
Project Type
Illustration, Type Design, Graphic Design, Packaging Design
Location
Blue Point Brewing Company (Anheuser Busch) - Patchogue, New York
One of the things Blue Point is known for is innovative beer releases. Of course, high-quality labels are expected with such a supreme product. I created over 20+ concepts and illustrations that create a cohesive design theme that reflects the elevated ABV, highlights ingredients or collaboration partners, and encourages new and experienced consumers to enjoy a limited release. Some of these designs were before the visual brand identity refresh, influencing the new, current looks.
Collaboration partners include Sherbinskis, Jericho Cider Mill, Taza Chocolate, Wölffer Estate, Oddfellows Ice Cream, Talea Brewing, and more.
Wonderfully photographed by Annie March, Gia McKenna, and Charlotte Sparacino
